![]() ![]() 4 use cases of short-form video from Last Crumb Additionally, you can promote your content with native ad campaigns.Įven though YouTube Shorts are a recent feature from YouTube, they have become increasingly popular with 15 billion global daily views. ![]() You can record a few shots, add a soundtrack, use a filter and follow popular social media trends. The popularity of TikTok videos, Instagram Reels and YouTube Shorts is evidence of their effectiveness when it comes to short-form video.īoth TikTok and Instagram have a variety of tools that help create short-form videos for free. Best social media platforms for short-form video From highlighting how to use your product or service to influencer collaborations and behind-the-scenes content. In fact, The 2023 Sprout Social Index ™ found that consumers don't see enough authentic, non-promotional content from brands.Īdditionally, short-form videos are perfect for different types of social media post ideas. So humor and relatability are enough to draw people to your brand. And before you say it’s because bigger brands have the resources to produce high-end videos, the truth is successful videos don’t require unlimited time, resources or heavy editing.Īccording to our research, consumers find short-form videos 2.5x more engaging than long-form videos. Why short-form video works on socialĪbout 66% of consumers find short-form videos the most engaging out of any other social media post types. So a 15-minute video seems impractical when a one-minute video can do the job just as well. People are looking for immediate gratification with fast and entertaining content they can consume on the way. You’re facing an audience that’s busier than ever. Plus, the length makes it more shareable and ideal for social media. Short-form videos are the most captivating type of social media content thanks to their capacity to break down and present information in less than one minute. Let’s take a look at which formats are most engaging. Then, we analyzed trends to derive what types of social media content will inspire your audience and make them more likely to engage with your brand. In this report, we collected data from 729,000 public social profiles in 2022. That's why we created The 2023 Content Benchmarks Report to help you identify the most valuable types of social media content. Keeping up with the latest in social media is a difficult task with all the different platforms, features and algorithms. The most engaging types of social media content in 2023 So in this article, we’ll share the nine most valuable types of social media content according to marketers and how brands are using these formats to strike a chord with audiences. That's why it's important to know what to post on each social media platform. And it’s with content that brands communicate and connect with new and loyal customers alike. It’s how brands make their first and long-lasting impressions on social media. Content is at the heart of every social strategy. ![]()
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